It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Easily add lasting lift and body without leaving hair stiff and crunchy. Long-lasting humidity protection. Protects from thermal damage for up to 212°C. pH 4.5–5.5. Technology: SmartRelease Technology™, Rice Protein, Bamboo Extract and Lotus Flower. Apply to towel-dry hair 1-2 pumps. Blow dry your hair. Style as usual.
Certain hair products focus on the surface of the hair, giving it a cosmetic look and feel. This is the easy way to make hair look good, but only benefits hair for a short time. The difference with JOICO is that we have used our understanding of the hair’s DNA to create a unique technology to actually fix the damaged hair, by offering the exact replacement required.
JOICO gives you the power to transform your hair and in turn transforms the way you feel about how you look. Our product portfolio comprises different ranges based on different hair types for all the hair care you could possibly need. JOICO is passionate about making people feel confident, gorgeous and altogether good about themselves so together you can turn heads.
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