• -25%
FOOD FOR SOFT​ intensely moisturizing...
FOOD FOR SOFT​ intensely moisturizing...
FOOD FOR SOFT​ intensely moisturizing...
FOOD FOR SOFT​ intensely moisturizing shampoo for all types of dry hair 300ml
FOOD FOR SOFT​ intensely moisturizing shampoo for all types of dry hair 300ml
FOOD FOR SOFT​ intensely moisturizing shampoo for all types of dry hair 300ml

FOOD FOR SOFT​ intensely moisturizing shampoo for all types of dry hair 300ml

3474637141929
1-4
€12.45 €16.60 -25%
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Intensely moisturizing shampoo for all types of dry hair, enriched with avocado oil and hyaluronic acid. Moisturizes and cleanses hair of dirt and sebum without removing the moisture the hair needs. Makes hair up to 7x more moisturized and noticeably soft for up to 72 hours*. *When using the Food For Soft system consisting of shampoo, conditioner and oil compared to shampoo alone. For daily use. Apply to scalp, then work into lengths and ends of hair. Foam. Rinse. Next, apply conditioner and Food For Soft hair oil. If the product gets into your eyes, rinse them immediately with water.
Volume
151-400ml
Properties
Hydrating (moisturizing)
Moisturizing
Hair type/condition
For dry hair
Usage
Hair care
Collections
FOOD FOR SOFT

In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional hair-care buyers.

"I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business better and I liked it better,” he said.

The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.

Now, over two decades later, their original ideas still stand strong and Matrix is committed to the development of the salon professional and offers a wide range of haircare, hair color and hair texturizing products including: Total Results, BIOLAGE, Oil Wonders, SOCOLOR. beauty, Color Sync, LightMaster, Vavoom, StyleLink.

OUR MISSION

Matrix is committed to serving each and every community salon and empowering stylists to create positive change for their clients and the world around them. Through inspiration and innovation, Matrix supports every salon professional to achieve their dreams and IMAGINE ALL THEY CAN BE!

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