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Purple shampoo without sulfates and silicones to neutralize unwanted yellow tone.
Instantly refreshes cool tones, whether the hair color is natural or artificially pigmented. Enriched with Acai berry extract, it helps protect hair from color fading.
So Pure Cool products contain powerful purple pigments that neutralize rust and refresh silver tones.
- Volume
- 151-400ml
- Properties
- For color endurance
Hair color enhancement - Hair type/condition
- For blond hair
- Ingredients
- 100% Vegan
Paraben-free
Silicone-free - Usage
- Hair care
- Collections
- SO PURE
As a family owned company, we strongly believe it’s our responsibility to take care of the planet and it’s people. We do that through our Keune Cares sustainability program. Not only for ourselves, but especially for future generations.
Our mission
What’s your best you? It could mean looking your best – or helping a client look their best. But your best you is also finding joy in your work and success in business. Being happy with yourself and your co-workers. And feeling down deep, where it matters, that you are a valued member of an inspiring family that values independence, innovation and superior quality.
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