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STRAIGHT NEUTRALIZER New combination of high-conditioning ingredients. Smoother, shinier hair with less frizz for straightening services. Designed to work hand in hand with WELLAPLEX for superior hair quality. DEVELOPMENT TIME: No heat 5 – 15 minutes.
- Volume
- 851- and more ml
- Properties
- Shine enchancing
In 1924, Ströhers registered the name WELLA PROFESSIONALS with the German Patent Office. As the demand for wigs and hairpieces declined from the fashion world, the company turned to permanent hair and waving products. In 1927, they introduced the first perm device to beauty salons.
Today, WELLA PROFESSIONALS is the world's leading hair care and styling brand, offering professional, innovative and very high quality cosmetic products.
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